Tanya Ponømareva

About


I am a creative director with a passion for crafting smart, human-centric concepts that resonate with today's tech-savvy generation globally. I focus on generating bold, thought-provoking, and sometimes uncomfortable ideas that can stir emotions and leave a mark.

Over ten years, my career has taken me around the world, shaping my work into something often described as "people-focused and driven by activism." I've had the privilege of working in diverse locations, including India, Sri Lanka, Hong Kong, Singapore, Moscow, Manchester, and Amsterdam. Coming from a less privileged background, I'm deeply committed to fostering cultures of authenticity, experimentation, and inclusion wherever I land.

I've garnered recognition in numerous publications and earned several industry awards. I've also taken on jury roles at the ADCN Awards, the shots Awards EMEA, D&AD, and Cannes Lions. Beyond my creative pursuits, I am a national Ultimate Frisbee player, a yoga instructor, and an unwavering sailor. With dreams of circumnavigating the globe, I might just make my debut on Netflix one day.

 

Skills

  • A leader who manages large creative teams effectively 
  • Multidisciplinary creative with expertise in copywriting & art direction
  • Skilled in combining customer experience with communications
  • Always on the lookout for new digital features and technologies 
  • Adopts a design thinking approach to advertising, using a non-linear, iterative process
  • Experienced in managing the creative development process from insight to execution
  • Strong strategic skills, including the ability to conduct research, synthesis, and insight development
  • Knows what's popular and understands the cultural context to stay ahead of trends
  • Works well in teams and is an advocate of the Hyper Island methodology
  • Focuses on creating people-first solutions and avoids creating unnecessary or insincere advertisements
  • Experienced in working in diverse environments, with experience in seven countries in both EMEA & APAC

Recognition


Awards:

  • Effie Awards (RU): Silver, 2014 
  • Effie Awards (RU): Silver / Bronze / Gold, 2015
  • Silver Mercury Festival: Silver, 2015
  • Young Glory: Shortlisted, 2015
  • White Square: Shortlisted, 2017
  • Russian Art Directors Club: Bronze, 2017
  • Effie Awards (RU): Silver / Bronze / Gold, 2018 
  • Russian Art Directors Club: Gold, 2018 
  • Red Apple: Gold in Media, 2018 
  • White Square: Shortlisted, 2019
  • Effie Awards (RU): Shortlisted, 2019 
  • Red Apple: Gold, 2 x Silver, Bronze, 2019
  • Eurobest: 2 x Shortlists, 2020 
  • Eurobest: Bronze in Film Craft, 2020
  • One Show: 5 x Shortlists  2021
  • One Show: Finalist Award 2021
  • Esprix Awards, 2021
  • New York Festival: 3 x Shortlists, 2021
  • Cannes Lions: Film Craft Shortlist, 2021
  • ADCN: 3 x Finalists, 2021
  • ADCN: Bronze, 2021
  • Effie Awards, Bronze (NL) 2021
  • SAN Awards, 2022
  • Esprix Awards, 2022
  • Cannes Lions: Digital Craft Shortlist, 2022
  • Cannes Lions: Silver in Digital Craft, 2022
  • Cannes Lions: Silver in Social & Influencer, 2022
  • Cannes Lions: Bronze in Social & Influencer, 2022
  • Cannes Lions: Brand Experience, 2022
  • New York Festival: 1 Bronze in Direct: Best Use
  • ADCN: 4 x Finalists, 2022
  • Eurobest: Grand Prix and Bronze in Social & Influencer, 2022
  • Eurobest: Gold in Digital Craft, Brand Experience & Activation, 2022
  • Eurobest: Several Shortlists, 2022
  • Clio Awards, Silver, 2023

Latest news

Reach out For any questions or comments on my work, including compliments, please leave your email and I'll get back to you
Dank je.
Something went wrong. Please try again.
Using Format