About
Creativity’s taken me through eight countries and across wildly different worlds. I studied geopolitics, creative writing, earned a Master’s in Arts, honed my skills at award-winning agencies, scaled social technology start-ups, and figured out how to make TikToks go viral — a challenge most creatives run from.
I worked with global agencies like Ogilvy, Dentsu, and Publicis, brands like Adobe, PepsiCo, JBL, Amazon Prime and Heineken. I’m always rethinking what’s possible and pushing for work that leaves a mark. I believe creativity can change the world — I’m all in for that.
When I’m not in the thick of it, I played Ultimate Frisbee at a world level, taught yoga by the Dalai Lama’s temple, sailed through the Atlantic over last summer break. For me, creativity is bravery, and bravery isn’t a job — it’s passion.
Skills
- Runs large creative teams and leads projects from start to finish
- Multidisciplinary, with chops in both copy and art direction
- Platform agnostic— but strong in film, short-form content, XR, and gaming
- Always ahead of the curve, exploring new ways to use AI tools
- Deep in service and experience design, with a non-linear, iterative approach
- Keeps a pulse on trends, always scouting for what’s next
- Sharp strategist with skills in research, synthesis, and insight-building
- Culture-savvy, always tuned into what’s shaping the zeitgeist
- Thrives in multicultural teams, bringing a Hyper Island mindset
- Focused on big, disruptive ideas that cut through—not just ads
- Fastest, hardest worker in the room, always pushing for more
- Global experience working across EMEA & APAC
Awards
- Effie Awards: Silver, 2014
- Effie Awards: Silver, Bronze, Gold, 2015
- Silver Mercury Festival: Silver, 2015
- Young Glory: Shortlisted, 2015
- White Square: Shortlisted, 2017
- Russian Art Directors Club: Bronze, 2017
- Effie Awards: Silver, Bronze, Gold, 2018
- Russian Art Directors Club: Gold, 2018
- Red Apple: Gold in Media, 2018
- White Square: Shortlisted, 2019
- Effie Awards: Shortlisted, 2019
- Red Apple: Gold, 2 x Silver, Bronze, 2019
- Eurobest: 2 x Shortlists, 2020
- Eurobest: Bronze in Film Craft, 2020
- The One Show: 5 x Shortlists, 2021
- The One Show: Finalist in Social Media, User-Generated Content, 2021
- The One Show: Finalist in Moving Image Craft, Animation, 2021
- The One Show: Finalist in Direct Marketing, Craft - Art Direction, 2021
- Esprix Awards, 2021
- New York Festival: Finalist in Film Craft - Animation, 2021
- New York Festival: Finalist in Social Media, User-Generated Content, 2021
- New York Festival: Finalist in Activation, Community Building, 2021
- Cannes Lions: Film Craft Shortlist, 2021
- ADCN: Finalist in Craft, Animation & Motion Design, 2021
- ADCN: Finalist in Communications, Influencer & Brand Partnership, 2021
- ADCN: Bronze, 2021
- Effie Awards, Bronze, 2021
- SAN Awards, 2022
- Esprix Awards, 2022
- Cannes Lions: Digital Craft Shortlist, 2022
- Cannes Lions: Silver in Digital Craft, 2022
- Cannes Lions: Silver in Social & Influencer, 2022
- Cannes Lions: Bronze in Social & Influencer, 2022
- Cannes Lions: Brand Experience, 2022
- New York Festival: 1 Bronze in Direct: Best Use
- ADCN: 4 x Finalists, 2022
- Eurobest: Grand Prix and Bronze in Social & Influencer, 2022
- Eurobest: Gold in Digital Craft, Brand Experience & Activation, 2022
- Eurobest: Several Shortlists, 2022
- Clio Awards, Silver, 2023
- European Excellence Awards: Winner, 2023
- ADCN: Finalist in Music, 2023
- ADCN: Bronze Lamp in Music, 2023
- Buma Music in Motion: Award for Best Music in Advertising, 2023
- Music+Sound Awards: Gold for Best Re-Recording in Advertising, 2023
- Lovie Awards: Silver, Bronze in Best Use of AR, 2023
- Lovie Awards: Silver in the 'Beyond: Health & Well-Being, 2023
- Lovie Awards: 2x Silver and People’s Winner in Social, 2023
- Clio Awards: Silver in Digital/Mobile, 2023
- Clio Awards: Bronze in Branded Content and Entertainment, 2023
- Clio Awards: Bronze in Partnerships and Collaborations, 2023
- The One Show: Bronze in Interactive, Online and Mobile, 2023
- The One Show: Merit in Public Relations, 2023
- Cannes Lions: Bronze in Sustainable Development Goals, 2023
- Cannes Lions: Shortlist in Creative B2B, 2023
- Cannes Lions: Shortlist in Public Relations, 2023
- Webby Awards: People's Voice Award in AI, Metaverse & Virtual, 2024
- Webby Awards: People's Voice Award in Social, 2024
- Webby Awards: Jury Award in Social, 2024
- Lovie Awards: Bronze and People's Winner in Marketing: Best Multimedia Storytelling, 2024
- Lovie Awards: Bronze and People's Winner in Social: Best Social Campaign, 2024
- Lovie Awards: Bronze in Social: Best Community or Fan Engagement, 2024
- Lovie Awards: Bronze in Social: Events & Livestreams, 2024
- Lovie Awards: Bronze in Apps, Platforms & Software: Best Use of AR, 2024
- ADCN: Finalist in Audio, Editing & Sound Design, 2025
- ADCN: Finalist in Social Content, 2025
- ADCN: Finalist in Spatial Design, 2025
- SAN Awards x 4, 2025
Features
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