About
I’m a creative director, speaker and inshore skipper – though not always in that order. I’ve lived in eight different countries, studied everything from geopolitics to creative writing to experience design, and somehow turned that curiosity into a career across award-winning agencies and fast-moving start-ups.
I treat every brief like a conversation that hasn’t quite landed yet, looking for what’s overlooked, what’s unsaid, and what feels human enough to matter. I’ve led campaigns for Adobe, PepsiCo, JBL, Amazon Prime, Zeeman, Porsche, KPN, and Heineken, picked up recognition from The One Show, New York Festival, Cannes, Lovies, Webbies, D&AD, Epica, and Eurobest, and sat on juries for Clio, Cannes, D&AD, ADCN, and Dubai Lynx.
Outside of work, I’ve played Ultimate Frisbee at a world level, taught yoga beside the Dalai Lama’s temple, and sailed across the Atlantic for a holiday. For me, creativity is exactly that – keep showing up for the ideas that won’t stop calling.
About
I’m a creative director, speaker and inshore skipper – though not always in that order. I’ve lived in eight different countries, studied everything from geopolitics to creative writing to experience design, and somehow turned that curiosity into a career across award-winning agencies and fast-moving start-ups.
I treat every brief like a conversation that hasn’t quite landed yet, looking for what’s overlooked, what’s unsaid, and what feels human enough to matter. I’ve led campaigns for Adobe, PepsiCo, JBL, Amazon Prime, Zeeman, Porsche, KPN, and Heineken, picked up recognition from The One Show, New York Festival, Cannes, Lovies, Webbies, D&AD, Epica, and Eurobest, and sat on juries for Clio, Cannes, D&AD, ADCN, and Dubai Lynx.
Outside of work, I’ve played Ultimate Frisbee at a world level, taught yoga beside the Dalai Lama’s temple, and sailed across the Atlantic for a holiday. For me, creativity is exactly that – keep showing up for the ideas that won’t stop calling.
Awards
- Effie Awards: Silver, 2014
- Effie Awards: Silver, Bronze, Gold, 2015
- Silver Mercury Festival: Silver, 2015
- Young Glory: Shortlisted, 2015
- White Square: Shortlisted, 2017
- Russian Art Directors Club: Bronze, 2017
- Effie Awards: Silver, Bronze, Gold, 2018
- Russian Art Directors Club: Gold, 2018
- Red Apple: Gold in Media, 2018
- White Square: Shortlisted, 2019
- Effie Awards: Shortlisted, 2019
- Red Apple: Gold, 2 x Silver, Bronze, 2019
- Eurobest: 2 x Shortlists, 2020
- Eurobest: Bronze in Film Craft, 2020
- The One Show: 5 x Shortlists, 2021
- The One Show: Finalist in Social Media, User-Generated Content, 2021
- The One Show: Finalist in Moving Image Craft, Animation, 2021
- The One Show: Finalist in Direct Marketing, Craft - Art Direction, 2021
- Esprix Awards, 2021
- New York Festival: Finalist in Film Craft - Animation, 2021
- New York Festival: Finalist in Social Media, User-Generated Content, 2021
- New York Festival: Finalist in Activation, Community Building, 2021
- Cannes Lions: Film Craft Shortlist, 2021
- ADCN: Finalist in Craft, Animation & Motion Design, 2021
- ADCN: Finalist in Communications, Influencer & Brand Partnership, 2021
- ADCN: Bronze, 2021
- Effie Awards, Bronze, 2021
- SAN Awards, 2022
- Esprix Awards, 2022
- Cannes Lions: Digital Craft Shortlist, 2022
- Cannes Lions: Silver in Digital Craft, 2022
- Cannes Lions: Silver in Social & Influencer, 2022
- Cannes Lions: Bronze in Social & Influencer, 2022
- Cannes Lions: Brand Experience, 2022
- New York Festival: 1 Bronze in Direct: Best Use
- ADCN: 4 x Finalists, 2022
- Eurobest: Grand Prix and Bronze in Social & Influencer, 2022
- Eurobest: Gold in Digital Craft, Brand Experience & Activation, 2022
- Eurobest: Several Shortlists, 2022
- Clio Awards, Silver, 2023
- European Excellence Awards: Winner, 2023
- ADCN: Finalist in Music, 2023
- ADCN: Bronze Lamp in Music, 2023
- Buma Music in Motion: Award for Best Music in Advertising, 2023
- Music+Sound Awards: Gold for Best Re-Recording in Advertising, 2023
- Lovie Awards: Silver, Bronze in Best Use of AR, 2023
- Lovie Awards: Silver in the 'Beyond: Health & Well-Being, 2023
- Lovie Awards: 2x Silver and People’s Winner in Social, 2023
- Clio Awards: Silver in Digital/Mobile, 2023
- Clio Awards: Bronze in Branded Content and Entertainment, 2023
- Clio Awards: Bronze in Partnerships and Collaborations, 2023
- The One Show: Bronze in Interactive, Online and Mobile, 2023
- The One Show: Merit in Public Relations, 2023
- Cannes Lions: Bronze in Sustainable Development Goals, 2023
- Cannes Lions: Shortlist in Creative B2B, 2023
- Cannes Lions: Shortlist in Public Relations, 2023
- Webby Awards: People's Voice Award in AI, Metaverse & Virtual, 2024
- Webby Awards: People's Voice Award in Social, 2024
- Webby Awards: Jury Award in Social, 2024
- Lovie Awards: Bronze and People's Winner in Marketing: Best Multimedia Storytelling, 2024
- Lovie Awards: Bronze and People's Winner in Social: Best Social Campaign, 2024
- Lovie Awards: Bronze in Social: Best Community or Fan Engagement, 2024
- Lovie Awards: Bronze in Social: Events & Livestreams, 2024
- Lovie Awards: Bronze in Apps, Platforms & Software: Best Use of AR, 2024
- ADCN: Finalist in Audio, Editing & Sound Design, 2025
- ADCN: Finalist in Social Content, 2025
- ADCN: Finalist in Spatial Design, 2025
Features
