About
Meet Tanya, an award-winning creative director based in Amsterdam. Her educational journey spanned international relations, creative writing, and numerous advertising schools, culminating in experience design at Hyper Island. Today, she's a key player in the leadership team at gospooky, a pioneering venture in AR, XR, and technology, reimagining the future of socials.
Over the past twelve years, her career and passion for creativity have taken her across the globe, shaping her work into something often described as "people-focused, provocative, and driven by activism." Coming from a less privileged background, she's deeply committed to fostering cultures of authenticity, experimentation, and inclusion wherever she lands. She earned recognition in esteemed publications and clinched several industry awards. Her impressive client list features names like Google, Meta, adidas, Nike, Adobe, KPN, Porsche, Kimberly-Clark, PepsiCo, Heineken, Dior, Snapchat, and more.
Tanya is as passionate about sports as she is about making decks. With an athletic background as a national Ultimate Frisbee player and a yoga teacher, her aspirations reach even further — she aims to sail around the globe. Her untainted passion and drive might even lead to a Netflix debut someday.
Skills
- A leader who effectively manages large creative teams and projects
- Multidisciplinary creative with expertise in short-form content, innovation, and campaigns
- Skilled in blending experience design with communications
- Always on the lookout for new social features and technologies
- Adopts a design thinking approach, utilising a non-linear, iterative process
- Experienced in overseeing the creative process from insight to execution
- Has strong strategic skills for research, synthesis, and developing insights
- Keenly aware of what's popular and culture-savvy to stay ahead of trends
- Thrives in multicultural teams and is an advocate for the Hyper Island methodology
- Focused on creating people-first solutions and allergic to creating just ads
- Experienced in working in diverse environments across EMEA & APAC
Recognition
Awards:
- Effie Awards (RU): Silver, 2014
- Effie Awards (RU): Silver / Bronze / Gold, 2015
- Silver Mercury Festival: Silver, 2015
- Young Glory: Shortlisted, 2015
- White Square: Shortlisted, 2017
- Russian Art Directors Club: Bronze, 2017
- Effie Awards (RU): Silver / Bronze / Gold, 2018
- Russian Art Directors Club: Gold, 2018
- Red Apple: Gold in Media, 2018
- White Square: Shortlisted, 2019
- Effie Awards (RU): Shortlisted, 2019
- Red Apple: Gold, 2 x Silver, Bronze, 2019
- Eurobest: 2 x Shortlists, 2020
- Eurobest: Bronze in Film Craft, 2020
- One Show: 5 x Shortlists 2021
- One Show: Finalist Award 2021
- Esprix Awards, 2021
- New York Festival: 3 x Shortlists, 2021
- Cannes Lions: Film Craft Shortlist, 2021
- ADCN: 3 x Finalists, 2021
- ADCN: Bronze, 2021
- Effie Awards, Bronze (NL) 2021
- SAN Awards, 2022
- Esprix Awards, 2022
- Cannes Lions: Digital Craft Shortlist, 2022
- Cannes Lions: Silver in Digital Craft, 2022
- Cannes Lions: Silver in Social & Influencer, 2022
- Cannes Lions: Bronze in Social & Influencer, 2022
- Cannes Lions: Brand Experience, 2022
- New York Festival: 1 Bronze in Direct: Best Use
- ADCN: 4 x Finalists, 2022
- Eurobest: Grand Prix and Bronze in Social & Influencer, 2022
- Eurobest: Gold in Digital Craft, Brand Experience & Activation, 2022
- Eurobest: Several Shortlists, 2022
- Clio Awards, Silver, 2023
- European Excellence Awards: Winner, 2023
- ADCN: Finalist in Music, 2023
- ADCN Bronze Lamp in Music, 2023
- Buma Music in Motion: Award for Best Music in Advertising, 2023
- Music+Sound Awards: Gold for Best Re-Recording in Advertising, 2023
- Lovie Awards: Silver, Bronze in Best Use of AR, 2023
- Lovie Awards: Silver in the 'Beyond: Health & Well-Being, 2023
- Lovie Awards: 2x Silver and People’s Winner in Social, 2023
- Webby Awards: People's Voice Award in AI, Metaverse & Virtual, 2024
- Webby Awards: People's Voice Award in Social, 2024
- Webby Awards: Jury Award in Social, 2024
