About
I am a creative director with a passion for crafting smart, human-centric concepts that resonate with today's tech-savvy generation globally. I focus on generating bold, thought-provoking, and sometimes uncomfortable ideas that can stir emotions and leave a mark.
Over ten years, my career has taken me around the world, shaping my work into something often described as "people-focused and driven by activism." I've had the privilege of working in diverse locations, including India, Sri Lanka, Hong Kong, Singapore, Moscow, Manchester, and Amsterdam. Coming from a less privileged background, I'm deeply committed to fostering cultures of authenticity, experimentation, and inclusion wherever I land.
I've garnered recognition in numerous publications and earned several industry awards. I've also taken on jury roles at the ADCN Awards, the shots Awards EMEA, D&AD, and Cannes Lions. Beyond my creative pursuits, I am a national Ultimate Frisbee player, a yoga instructor, and an unwavering sailor. With dreams of circumnavigating the globe, I might just make my debut on Netflix one day.
Skills
- A leader who manages large creative teams effectively
- Multidisciplinary creative with expertise in copywriting & art direction
- Skilled in combining customer experience with communications
- Always on the lookout for new digital features and technologies
- Adopts a design thinking approach to advertising, using a non-linear, iterative process
- Experienced in managing the creative development process from insight to execution
- Strong strategic skills, including the ability to conduct research, synthesis, and insight development
- Knows what's popular and understands the cultural context to stay ahead of trends
- Works well in teams and is an advocate of the Hyper Island methodology
- Focuses on creating people-first solutions and avoids creating unnecessary or insincere advertisements
- Experienced in working in diverse environments, with experience in seven countries in both EMEA & APAC
Recognition
Awards:
- Effie Awards (RU): Silver, 2014
- Effie Awards (RU): Silver / Bronze / Gold, 2015
- Silver Mercury Festival: Silver, 2015
- Young Glory: Shortlisted, 2015
- White Square: Shortlisted, 2017
- Russian Art Directors Club: Bronze, 2017
- Effie Awards (RU): Silver / Bronze / Gold, 2018
- Russian Art Directors Club: Gold, 2018
- Red Apple: Gold in Media, 2018
- White Square: Shortlisted, 2019
- Effie Awards (RU): Shortlisted, 2019
- Red Apple: Gold, 2 x Silver, Bronze, 2019
- Eurobest: 2 x Shortlists, 2020
- Eurobest: Bronze in Film Craft, 2020
- One Show: 5 x Shortlists 2021
- One Show: Finalist Award 2021
- Esprix Awards, 2021
- New York Festival: 3 x Shortlists, 2021
- Cannes Lions: Film Craft Shortlist, 2021
- ADCN: 3 x Finalists, 2021
- ADCN: Bronze, 2021
- Effie Awards, Bronze (NL) 2021
- SAN Awards, 2022
- Esprix Awards, 2022
- Cannes Lions: Digital Craft Shortlist, 2022
- Cannes Lions: Silver in Digital Craft, 2022
- Cannes Lions: Silver in Social & Influencer, 2022
- Cannes Lions: Bronze in Social & Influencer, 2022
- Cannes Lions: Brand Experience, 2022
- New York Festival: 1 Bronze in Direct: Best Use
- ADCN: 4 x Finalists, 2022
- Eurobest: Grand Prix and Bronze in Social & Influencer, 2022
- Eurobest: Gold in Digital Craft, Brand Experience & Activation, 2022
- Eurobest: Several Shortlists, 2022
- Clio Awards, Silver, 2023
