Keith Haring was more than an artist. He used his deceptively simple style to fight stigma, challenge perceptions and ultimately, make the world a better place.
Adobe’s collaboration with The Keith Haring Studio seeks to hand over Keith’s baton to a new generation of creatives — to make art for positive change. In these unprecedented times, that mission is more relevant than ever.
In partnership with The Keith Haring Studio x Adobe, we’ve set a mission to inspire a new movement of art for positive change.
As part of this new campaign “Creativity For All”, Adobe has digitised Keith’s most democratic lines. Not just fancy brushes but his favourite marker, piece of chalk, graffiti paint and integrated into Photoshop, Illustrator and Fresco — to empower a new generation of makers to continue his legacy.
Everyone has a cause they care about. Like Keith used his simple lines to spread messages of hope, unity and love. To share this mission and to introduce Keith's tools, we produced an animated film. It aims to inspire creativity and encourage unity in these times of uncertainty.
I am horned to be the creative lead for this project and champion the production process together with Claire IJsbrandij, and Dima aka @daltonizm_ as the lead illustrator. This case won numerous awards for Film Craft category, including recent shortlist and a Bronze Award Eurobest.
Campaign link: https://creativecloud.adobe.com/discover/article/keith-haring
Credits: dentsuACHTUNG x Bakehouse Production x Antfood Audio Studio.
Client: Adobe x Keith Haring Studio (Artestar NYC).
Market: worldwide 🌎