
Better Time Stories

💙💛

Heineken Silver 🏆🏆🏆

Screengrab yours
Virtual backdrops

No beer

Meta fresh

#UnMuteUs 🏆🏆🏆

UnMute protest
Market: 🇳🇱

Adobe tools x Keith Haring project
Adobe x Keith film 🏆🏆🏆
Adobe x Keith making of

Keith Haring was more than an artist. He used his deceptively simple style to fight stigma, challenge perceptions and ultimately, make the world a better place.
Adobe’s collaboration with The Keith Haring Studio seeks to hand over Keith’s baton to a new generation of creatives — to make art for positive change. In these unprecedented times, that mission is more relevant than ever.
In partnership with The Keith Haring Studio x Adobe, we’ve set a mission to inspire a new movement of art for positive change.
As part of this new campaign “Creativity For All”, Adobe has digitised Keith’s most democratic lines. Not just fancy brushes but his favourite marker, piece of chalk, graffiti paint and integrated into Photoshop, Illustrator and Fresco — to empower a new generation of makers to continue his legacy.
Everyone has a cause they care about. Like Keith used his simple lines to spread messages of hope, unity and love. To share this mission and to introduce Keith's tools, we produced an animated film. It aims to inspire creativity and encourage unity in these times of uncertainty.
I am horned to be the creative lead for this project and champion the production process together with Claire IJsbrandij, and Dima aka @daltonizm_ as the lead illustrator. This case won numerous awards for Film Craft category, including recent shortlist and a Bronze Award Eurobest.
Campaign link: https://creativecloud.adobe.com/discover/article/keith-haring
Credits: dentsuACHTUNG x Bakehouse Production x Antfood Audio Studio.
Client: Adobe x Keith Haring Studio (Artestar NYC).
Market: worldwide 🌎
Adobe x Lukomorye making of

Adobe x Lukomorye mural
Production: Bakehouse
Market: 🇪🇺 🇷🇺
Beyond Meat | Sor's 🎬
Beyond Meat | Serge 🎬
Beyond Meat | Sky 🎬

Social stories
Markets: 🇳🇱 🇩🇪 🇬🇧
Zero Malaria film 🏆🏆🏆

zeromalaria.org
Despite historic progress over recent decades, a child still dies from malaria every two minutes. Young people across Africa are coming together to demand fresh action to end malaria in a generation.
In this film, we have featured the mission to stop malaria and draw attention to the cause.
Market: worldwide 🌎
Porsche Pre-Roll 🎬

Porsche | Lading Page
Market: 🇳🇱

Designed to enliven film 🎬
Porsche | Teaser

Porsche | Games overview
Porsche has always been revolutionary, and it’s first electric car has taken that to a whole new level. To help people prepare for the revolutionary qualities of the Taycan, we used machine learning to pit humans against self-learning machines in different challenges to prepare for sportive electric driving.
Using Machine Learning, we taught robots to play three games we developed, that would test humans on the same qualities that make the Porsche Taycan the best in its field; focus, spatial awareness, and speed.
For every skill, a mobile challenge was created, where you compete against a self-learning machine. The three challenges are housed on a mobile site that explains more about the Taycan through the three machines. Over time, the machine’s capabilities improve, making it harder and harder to beat.
I participated in this project a senior creative, jumping in the middle of the conceptualising part and finishing the post-production, closely working with the experience design team.
The following film was done with the Porsche team internally.
Project link: taycan.porsche.nl/ available only for a mobile version.
More info: porsche-taycan-manvsmachine
Agency: dentsuACHTUNG! Client: Porsche PON | Production: Superhero Cheesecake | Artbox > centre for creation.
Market: 🇳🇱
KPN | Super Wifi film
When it comes to WiFi there is only one universal truth: it has to work. You want to be able to stream, Facetime and use the internet everywhere in the house. Particularly when you want to withdraw yourself for a moment to the corners of your house, away from your family. Especially your parents. Normal WIFI sometimes just isn’t enough, that’s why KPN introduces SuperWifi.
Market: 🇳🇱
Branded content 🎬
Film lyrics:
Rooftops are shaking under the pressure of days
A shepherd in heaven herds the clouds
A city shoots its lights into the night
But strong is the night, great is her might
Those who got to bed, good night, good dreams
I've been waiting for this time and here it is
This time has come
Those who were silent started to talk
Those who've got nothing to wait, mount their horses
You won't catch up with them, no, not now
Those who got to bed, good night, good dreams
Neighbours come, they complain they hear hooves clicking
They can't fall asleep, it disturbs their dreams
Those who've got nothing to wait for take-off
And those who were saved - they are safe
Those who got to bed, good night, good dreams
How to tell a larger audience that energy drink can be beneficial not just in sports but in everyday life moments? To create an emotional connection with ordinary people, we produced a ‘lullaby’.
We opened territory of 'night heroes' giving a spotlight to those who work during the night-time. Musical accompaniment is produced by Russian electronic DJ Mujuice. He provided a cover song of «Good Night» by Kino, the legendary Russian band.
The remake was supervised by Yuri Kasparyan, one of the founders of Kino, and Alex, the son of Viktor Tsoi.
I was involved in this project as a senior creative in the concept development and strategy stage. The production stage was supervised by Lena Dernova and Timur Abdyusheev.
This case won 1 x gold, 2 x silver, 1 x bronze at Red Apple.
Brand: Adrenaline Rush (PepsiCo) | Agency: Friends Moscow | Production: Fetish Film | Film Director: Murad Nogmov | DOP: Denis Firstov
Market: 🇷🇺
Pepsico x DJ Philipp film 🎬
Pepsico x DJ Mujuice film 🎬
Pepsico x DJ Zabelin film 🎬
We collaborated with the three most famous and talented DJs for an experiment and challenged them to get inspired by what they fear most. We recorded their heart rates at peak adrenaline moments and, using data from the monitors, DJs wrote the first soundtracks ever to be based on heartbeat amplitudes in their personal styles.
After the experiment, we created the first compilation album on the heartbeat and used it to accompany videos that documented the adrenaline moments.
As a senior creative, I was responsible for leading the creative process from A to Z.
The work was done for Adrenaline Rush (PepsiCo) energy drink by Friends Moscow x STEREOTACTIC.
The Heartbeat project won Gold at Red Apple, 2018, Media Category.
More info about the projects and results are here: https://heartbeatcase.ru/
Market: 🇪🇺 🇷🇺
PepsiCo | Restage 🏆🏆🏆
Pepsico x Ballerina film 🎬
For many years Adrenaline Rush targeted extreme sports community and was linked to the adrenaline moment situations. The challenge was to create an emotional connection with ordinary people and change a perception of the brand for the masses.
Producing the film, we dramatised the moment when the character was just in one second from taking action, a moment that frightened and inspired the hero to step forward.
As a senior creative, I was responsible for leading the creative process from A to Z.
This case won several Effie Awards in 2017.
Brand: PepsiCo, Adrenaline Rush | Agency: Friends Moscow | Production: Stereotactic | DoP: Misha Hasaya | Film director: Noah Conopask
Market: 🇪🇺 🇷🇺

Nike Unlocks

Nike Unlocks / Interfaces
Together with GoCream, we launched the first NikePlus Unlocks in Moscow, Russia.
A new membership feature appearing in the Nike App that upgrades experiences and access to the best of Nike by delivering on user’s wants and needs (which are determined by collecting and analysing members' unique shopping behaviour, activity and feedback across all Nike digital and physical touch points).
I was involved in this project as a creative lead to write, adapt, translate and prepare content for the application.
This work was completed on a freelance base GoCream powered by Nike.
Market: 🇪🇺 🇷🇺
adidas /// run to scroll

/// UX/UI

We were asked to promote the release of the new Adidas Alphabounce running sneakers, by highlighting their versatility that makes them fit for all kinds of runners.
Yota telecom | social film 🎬
Yota is a Russian mobile broadband services provider and smartphone manufacturer. Its DNA is the ability to change quickly. Yota is the only operator that implements solutions when people really need them. Yota doesn't offer ready-made packages but provides a constructor. It's an app that allows clients to choose how many gigabytes, minutes or unlimited messengers they need. We produced films that resonate with our target audience and show customer insights into how and where they might need to use our services.
As a senior creative, I was responsible for leading the creative process from A to Z, writing the scripts as a senior copywriter, creating films together with the art-director. The commercial won the gold and silver at ADCR awards in 2019.
Brand: Yota | Agency: Friends Moscow.
Market: 🇪🇺 🇷🇺
Foxford | digital film 🎬
Foxford provides online lessons for kids to improve academic performance, the quality of knowledge on selected subjects, and to prepare for final exams.
The research showed that parents don't trust online education at all, and don't want to go for a risk if there's a traditional trustworthy option of having a tutor. Analysed the problem, we realised that all parents stress about their children successfully passing the exams.
The commercial is formatted, so each scene complicates the previous one, and it's left for the parents to solve the entire equation.
As a senior creative, I was responsible for leading the creative process from A to Z. The commercials won silver at Effie Awards, bronze at Russian Art Directors Club, 2017.
Brand: Foxford | Agency: Friends Moscow | Production: Hype | Film directors: Kinopravda.
Market: 🇪🇺 🇷🇺
Epica yogurt film 🎬

Epica | making of
There are a set of standards for advertising dairy products and these norms impose rules for the whole category. To show that Epica is more than just a yoghurt, we pushed the boundaries and challenged these stereotypes.
We pushed boundaries literally, by using visual reception of ingredients jumping out, and transforming the scenes.
As a senior creative, I was involved in strategy development, identifying a creative way to launch a product, writing scripts, guiding the shoot, directing the post-production, iterating, and finally showing films to the world.
Agency: Friends Moscow | Local production: Fetish films | International production: Garlic | Film director: Fragmento Universo by Tessa Dóniga.
Market: 🇪🇺 🇷🇺

La Roche-Posay | digital film 🎬
La Roche-Posay laboratory has made skin cancer prevention a priority. As the partner of dermatologists all over the world, now they are in a stronger position than ever to help promote early detection. Our goal was to educate people that 90% of melanomas can be treated if detected in time, encourage them to become a Skin Checker.
We created an educational platform based on the information about Skin Cancer prevention, using simple ABCDE test.
I worked on this project with JAMI agency as an independent digital creative copywriter. I was involved in adapting these films to a local market, creating a digital platform, copywriting, and developing an overall ecosystem. This case won several international and local awards in 2016.
Brand: La Roche-Posay | Agency: JAMI | Production: Passion Paris
Market: 🇪🇺 🇷🇺

Huggies film 🎬
Moms have been instinctively hugging their babies since the beginning of time, and Huggies has always wanted babies to feel as comforted in our diapers as they do in their mother’s arms. No Baby Unhugged is a Huggies initiative created to help parents embrace the power of hugs and to help all babies get the hugs they need, even when Mom and Dad can’t be there.
We got a brief to launch No Baby Unhugged campaign in Singapore and tell parents that a simple touch can be vital to a baby’s development.
This work was done in collaboration with Canadian & Australian WPP offices while working at Wunderman Singapore.
I contributed to this project as a senior creative developing the idea and proposing it across markets, making sure all the elements come together as one campaign.
This case won D&AD Wood Pencil in 2017. Brand: Huggies (Kimberly-Clark) | Agency: Wunderman Singapore | Production: Hogarth (WPP)
Market: 🇦🇺 🇸🇬
