Introducing Heineken Silver, the world's first virtual beer crafted with pixels instead of yeast. This innovative brew is taking the metaverse by storm, bringing a refreshing digital twist to the traditional beer experience.
Why the switch to virtual brewing? Heineken's tongue-in-cheek approach highlights the fun and irony of digital marketing in 2020. Bram Westenbrink, the Global Head of Heineken Brand, says, "Heineken Silver is an ironic joke, a self-aware idea that pokes fun at us and other brands jumping into the metaverse with products that are best enjoyed in the real world."
But in the real world, Heineken is renowned for its uncompromising quality and decades of brewing expertise. Now, that same expertise is undergoing a high-tech transformation to conquer the metaverse, one pixel at a time.
As the Social CD on this project, I oversaw the asset production and 3D can development in collaboration with Isobar (U.S) and Snapchat. Our work won multiple awards, including x 3 Silver, 1 x Bronze and 1 x Gold at Cannes Lions and a Grand Prix at Eurobest.
Client: Heineken Global